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As I stood in Mercury Lounge, New York for potentially my final concert experience in the city for a while, I realized just how passionate I am about the independent and experimental music subculture. Over the past two and a half years, going to indie rock concerts has become habitual and the prospect of losing out on that completely when I move to Mumbai (more on that soon) is depressing.

I recently carried out a survey on mainstream Indian pop culture influences, which suggested that there is an emerging independent rock scene (primarily Hindi for now) led by Farhan Akhtar for making films like Lakshya, Dil Chahta Hai and Rock On!!. Local rock bands are also gaining prominence through performances at Blue Frog and Hard Rock Cafe in Mumbai. Last week a friend introduced me to SHAAIR + FUNC, describing them as “an uber-electronic Bjork meets new Britney”. For me, they represent New India—globalized and reconnecting with their roots in new and exciting ways to provide diverse forms of expression.

Though her roots can be traced back to Kashmir, Monica Dogra (of SHAAIR + FUNC) was raised in Maryland on a steady diet of Ani DiFranco CDs. She went on to attend New York University, dabbling in musical theater along the way. Her parents divorced when she was 11, greatly influencing her journey towards the arts.”In a lot of ways the divorce was very freeing, because I was forced into a situation where as it was, I was already different,” she says. “I feel like had my parents stayed together, I would have had this pressure on me to be this perfect Indian girl.” (via Nirali Magazine)

Even though Bollywood and its music dominates mainstream popular culture in India, I strongly believe there is an opportunity to create a sustainable independent music movement in the country. With that intention I’d like to launch SAFFRON NOTE, a grassroots operation that not only promotes Indian independent music but also American and European independent bands in India. And I don’t mean The Killers independent but rather dive bar, abrasive lyrics, cheap beer independent.

If this interests you and you’d like to help in any way please leave a comment on this post and I’ll keep you posted as the idea evolves. In the meanwhile I’d love to hear YOUR thoughts and suggestions as I’ve been away from India for a while.

Can this be successful? Will enough people be interested? What will it take? Setting up a bar in Mumbai dedicated to live shows and/or a music festival à la Woodstock? Would brands be excited by it? Would a company like Jet Airways see benfits in sponsoring artists to fly for free or alternately, would state departments provide subsisdies to promote tourism? Would foreign artsits be excited to travel to India if combined with tourism and promoted as a spiritual journey (similar to The Beatles’)?